In partnership with
Every day… people unsubscribe.
Yeah… I see it.
New people come in, others walk out. It’s like a revolving door some days… and if I’m being honest, yeah, I’ve sat there and thought, what the hell am I doing wrong?
Was it too real?
Too aggressive?
Not polished enough?
Too much truth for someone who just wanted a feel good quote with their morning coffee?
I don’t have a clean answer for it.
But here’s what I do know…
Not everybody is built for this kind of work.
This isn’t surface-level motivation. This isn’t “you got this” and a sunset picture. This is the uncomfortable shit. The kind that makes you look at your patterns, your excuses, your past… and actually do something about it!
And that’s where people drop off…
👇 A Quick Look at Our Sponsor for Today 👇
Wispr Flow
Check them out!!
Stay in flow state. Dictate everything else.
Context switching kills your focus. Every time you stop coding to type a Slack reply, write a ticket, or draft a PR description, it takes 23 minutes to get back in the zone.
Wispr Flow lets you dictate all of it without leaving your editor. Speak your response, your ticket, your commit message — Flow formats it and you're back to coding. Works system-wide inside Cursor, VS Code, Warp, Slack, Linear, and every app.
4x faster than typing. 89% of messages sent with zero edits. Used by engineering teams at OpenAI, Vercel, and Clay.
👇 Now back to the article! 👇
They drop off because growth sounds good… until it starts costing you something.
Until you have to face your own bullshit.
Until you have to change.
Until you can’t hide behind the same old story anymore.
Some people just aren’t ready for that yet.
And that’s not me judging them… it’s just the truth.
I’m not here to be for everyone.
I’m here for the ones who feel this in their chest when they read it.
The ones who don’t always like what I say… but know they need it.
(I rhymed and didn’t mean it!) (I did it again!)
So yeah… people unsubscribe every day.
And every day, the right ones stay!
And the ones who need it most… they find their way here anyway.
That’s enough for me!
Keep showing up my friends… keep showing up.
We’re just getting started!
Jeff
👇 Download The Healing Path System 👇
Enjoying this? You can buy me a coffee here. Your support means everything to me! Thank you so much!!
P.S. Enjoying Today’s Light?
If Today’s Light resonates with you and you want deeper conversations about trauma, mental health, and rebuilding your life, consider becoming a supporter of Light In The Tunnel.
Supporters help keep this publication going and unlock deeper posts that go further into healing, growth, and practical tools.
You can upgrade here:
https://light-in-the-tunnel.beehiiv.com/upgrade